What is home staging?

As defined by the Real Estate Staging Association (RESA), home staging is the act of preparing and showcasing residential or commercial property for sale. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer. Whether the property is owner-occupied, estate condition or vacant, staging is recommended before listing a property. It can be equally effective after a property has been on the market for an extended period unsold.

Why should I stage my home?

Home staging is a valuable tool that helps improve the perceived value of your home. A home that is professionally staged will most likely sell more quickly then an unstaged home. Staged homes usually sell for a higher price, too.

How much does home staging cost?

The price of home staging varies depending upon whether your home is vacant or occupied. Also affecting the price are the size of the home and the number of rooms to be staged, as well as other factors. The least expensive service is to hire us for a home staging consultation, if your home will be occupied while on the market. We’ll walk through the house with you and explain in detail everything we feel needs to be done to get you home sold quickly and for the most money. You will have the option to do the work yourself, or hire us to stage all or part of your home. We’ll be happy to discuss your options before coming out to your home and help you choose the most cost effective services.

Who pays for home staging?

In most cases, the homeowner pays for home staging. The homeowner is responsible for getting the home in top selling condition and keeping it that way as long as it is on the market. The real estate agent is responsible for marketing the home, listing it on the MLS, arranging for showings and open houses, and completing all the paperwork for the sale, etc.

Do you have any proof that home staging works?

While there is no guarantee that your home will sell if you have it staged, given the many factors involved that can affect the sale, such as price, location, marketing, ease of showing, etc. there are stats that prove home staging is a viable option in getting your home sold more quickly. According to a survey conducted by the Real Estate Staging Association, homes that were previously on the market and then staged sold 78% faster than if the home remained unstaged. Home Gain’s 2009 survey of 1000 real estate agents found that an investment in home staging netted the homeowner a return of 586%!